L-S-B Broadcast Technologies – Trade Shows

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PROJECT DESCRIPTION

Pushing a brand at trade shows

L-S-B Broadcast Technologies was the manufacturer of the VSM Broadcast Control and Monitoring tool, the world’s leading control system for TV and Radio stations, OB Vans, or any Broadcast facility. The product still exists but with a different company (Lawo).

VSM is a manufacturer independent Broadcast control system. The goal is to abstract the physical hardware from all control interface and logic requirements by directly interfacing to 3rd party broadcast equipment such as video routers, video switchers, audio routers/consoles, multiviewer systems, intercom, system glue etc, over native protocols. VSM is a toolbox to allow customers to directly combine the control parameters of the broadcast system into custom and workflow optimised user interfaces thus bringing simplicity and speed to operators.
In the mobile environment, everything is open to change and turnaround and problem fixing must be handled as fast as possible. Therefore simplifying the control of numerous key broadcast devices into a single control system has huge advantages.

Working for L-S-B Broadcast Technologies and handling all trade shows, one task was to develop a corporate identity, wording and design that should be prominent at trade shows. Over the years the company’s stand at trade shows around the world got bigger and bigger and the design and messaging more focused on serenity and logic.

The result was a stringent use of the corporate identity, wording and design elements. As a result, the company increased its visibility and brand recognition.